Author: Marlys Arnold

Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.

Exhibitor Show 2007 – Part 2

Today we’re finishing up a review of the Exhibitor Show in Vegas, held in March 2007. This time, we’ll continue the review, showcasing some clever exhibit displays, booth attractions, …

Exhibitor Show 2007 – Part 1

For this episode of the Trade Show Insights podcast, we’re doing part one of a review of the Exhibitor Show in Vegas, held in March 2007. This time, we’ll …

Setting Goals

They say without a timeline and a plan of action, goals are merely wishes. So for this first episode of the new year, it’s only appropriate that we start …

Death of a Trade Show; Birth of a Trend

Two recent headlines from EXPO Magazine prompted a further look: VNU Cancels 2007 Incentive Show; Replaces with Virtual Incentive Show Javits Convention Center Expansion Breaks Ground These two headlines …

Booth Staff Behavior

For today’s episode, we’re focusing on proper booth staff behavior. We’ll cover some of the basics of what you should … and should not be doing in your booth. …
Transform your trade show ROI in only 4 weeks.Join us for Exhibit Marketing Camp!
+