Duration: 9 min. 19 sec.
Size: 10.7 MB
Today’s episode is an excerpt from my guest appearance on Suzanne Falter-Barns’ Get Known Now teleseminar series. In this segment, we discuss the importance of exhibiting and having realistic expectations and goals.
If you’d like to have a copy of the entire interview on mistakes exhibitors make, just send an e-mail with the subject line “Mistakes interview.” Other topics covered include: generating traffic, attracting visitors, working with leads, and more.
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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights
blog/podcast, and is the author of Build a Better Trade Show Image
, the Exhibitor Education Manifesto
, and the ExhibitorEd Success System
. Exhibit Design That Works
(the first book in the YES: Your Exhibit Success
series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café
, an online education community.