Exhibitor Show 2007 – Part 1
For this episode of the Trade Show Insights podcast, we’re doing part one of a review of the Exhibitor Show in Vegas, held in March 2007. This time, we’ll …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
Setting Goals
They say without a timeline and a plan of action, goals are merely wishes. So for this first episode of the new year, it’s only appropriate that we start …
Death of a Trade Show; Birth of a Trend
Two recent headlines from EXPO Magazine prompted a further look: VNU Cancels 2007 Incentive Show; Replaces with Virtual Incentive Show Javits Convention Center Expansion Breaks Ground These two headlines …
Booth Staff Behavior
For today’s episode, we’re focusing on proper booth staff behavior. We’ll cover some of the basics of what you should … and should not be doing in your booth. …
It’s All About the Attendees
This episode is all about attendees — trends & statistics, what attendees want, attendees to watch out for, and tips for when you’re the one walking the aisles. {UPDATE: …