Smart Ways to Exhibit Green
The trade show industry isn’t necessarily known for being environmentally responsible – but a few trailblazers are working hard to change that. Al Mercuro is one of them, and …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
Weekly Insights: Global Meeting Industry Day is April 7
After two long years of the pandemic, it’s clear there is no substitute for face-to-face professional meetings and events. That’s why this year’s Global Meetings Industry Day on April …
Weekly Insights: 3 Ways to Recharge During Your Work Day
In the world of trade shows and events, it seems like we’ve launched straight out of a two-year hibernation into traveling at warp speed! While everyone’s thankful to …
Weekly Insights: Where to Look for Innovation Inspiration
In today’s fast-moving world, it’s important to stay on the cutting edge. What we viewed as creative ideas in years past won’t cut it in this innovative age, so …
Weekly Insights: Invest in Community
Trade shows and conferences are not about a one-week event – they’re an incubator for growing a community. So don’t let that community dissolve once the show floor closes. …