Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded
Trade Show Insights blog & podcast, and is the award-winning author of
Build a Better Trade Show Image and
Exhibit Design That Works (the first book in the
YES: Your Exhibit Success series). She's also the creative mastermind behind the
Exhibit Marketers Café, an online hub for learning.
If you’ve been in the trade show world very long, you’ve spent countless hours inside convention centers. You can probably name your favorite (and not-so-favorite) ones based on location, …
Trends may come and go, but leaders know when to get on board. What’s even better? Know how to spot great ideas before they’ve even become trends.
The results are in … video is the champion of online content, and you better get in the game. But how do you create videos that get watched, shared, …
While I don’t have any video recaps of EXHIBITORLive for you this year (since I wasn’t able to attend), I still wanted to keep you in the loop. Congratulations …
Whether you’re dealing with clients, vendors, or any other type of business connection, you’re going to need good negotiating skills. So here are a few tips to help you …
