Weekly Insights: Are You Educating or Pitching?
Too often exhibitors go straight into a sales pitch instead of taking time to learn about attendees’ wants and needs. Instead, engage them in conversation to answer their questions …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Welcome to the New Era of Trade Shows
No doubt we all wish we had a crystal ball to see what the future of trade shows might look like. Or do we really need one? If there’s …
Invisible Industry Tour Kicks off June 1
If you’ve ever felt like trade shows and events are an invisible industry – especially these past two years – you’re not alone. But that’s all about to change, …
Weekly Insights: Cast Your Vote for the Best Exhibit Design
It’s that time again … time to choose your favorite exhibit design in EXHIBITOR Magazine’s Portable/Modular Awards. You can cast one vote per day from now until June 22. …
Create a Buzz at Your Booth
Do you take your exhibit too seriously? Are you forgetting to have fun in your booth? In this rebroadcast of Virtual Lunch, bestselling author Dr. Bob Nelson (1501 Ways …