Weekly Insights: Why Attendees Will Come Back to Trade Shows
If you’ve been wondering if attendees will come back to trade shows, now that they’ve been introduced to digital marketing methods – worry no more! Shows that have been …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
Join NTSA Standing Strong for Our Industry
Mark your calendar for Thursday, February 10 to learn from thought leaders who are moving the trade show industry forward. The NTSA Standing Strong Virtual Conference and Sponsor Showcase, …
Make Your Marketing Message POP!
How intriguing is your marketing? Does it make people eager to know more? In this rebroadcast of Virtual Lunch, communications expert Sam Horn shares tips to transform your marketing …
Want to See Your Exhibit Featured in My Upcoming Book?
This year, Build a Better Trade Show Image turns 20! To celebrate, I’ll be releasing an updated version, so I’m looking for creative new examples to include. …
Weekly Insights: Exceed Expectations
Sometimes we set the bar too low, striving to only meet our audience’s expectations. It’s time to focus on exceeding those expectations, whether for exhibitors or attendees. How might …