Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded
Trade Show Insights blog & podcast, and is the award-winning author of
Build a Better Trade Show Image and
Exhibit Design That Works (the first book in the
YES: Your Exhibit Success series). She's also the creative mastermind behind the
Exhibit Marketers Café, an online hub for learning.
(I wrote this article for TSNN.com where it was originally published – Reprinted with permission.) In a society that’s more disconnected and lonely than ever, people no longer attend …
The trade show industry isn’t necessarily known for being environmentally responsible – but a few trailblazers are working hard to change that. Al Mercuro is one of them, and …
After two long years of the pandemic, it’s clear there is no substitute for face-to-face professional meetings and events. That’s why this year’s Global Meetings Industry Day on April …
In the world of trade shows and events, it seems like we’ve launched straight out of a two-year hibernation into traveling at warp speed! While everyone’s thankful to …
In today’s fast-moving world, it’s important to stay on the cutting edge. What we viewed as creative ideas in years past won’t cut it in this innovative age, so …
