Is Your Booth a Money Pit?
You’re standing in your booth. The show floor is buzzing all around you. And tons of attendees are walking by … but it’s like you’re invisible. You’ve spent serious …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Using AI to Amplify (Not Replace) the Human Connection
Are you intrigued and excited by the rapidly-evolving world of AI? Or does it leave you feeling cautious and overwhelmed? If you’re like most event professionals, it’s probably a …
Why the Old Trade Show Playbook No Longer Works
Back in the “old days” (the early 2000s), trade shows were typically seen as a necessary line item in the marketing budget. Decisions were based on things like: “We …
Advocacy in Action: Championing Exhibitions on Capitol Hill
Even though the trade show and events industry supports millions of American jobs and generates billions in economic impact, many lawmakers still have no idea what a significant role …
Backstage Wisdom: Exhibit Marketing Lessons from Reality TV
Ever thought about what trade show marketers could learn from reality TV? How is pitching abstract concepts to studio execs like promoting intangible services on the show floor? I …