Event Planning Lessons from the 2020 Un-Conventions
This year has proved to be a challenge for event planners on every level, including those in charge of the Presidential Conventions. Now I don’t know about you, but …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
Marketing Strategies When We Can’t Be Face-to-Face
Of course we all want to get back to meeting face to face – but until that happens, we can’t stop marketing. So in the rebroadcast of this week’s …
Future-Proof Your Brand
If you’re trying to figure out how to market to your audience appropriately during these confusing times, you’re not alone. Today’s guest, Juntae DeLane provides perspective in this rebroadcast …
Leading from the Inside Out
This is the time when leaders will emerge. Our industry is being put to the test – we’re all being put to the test. But as our guest, Heather …
Together Again Expo Recap
This special edition podcast episode is a bit different – I decided to republish this week’s Virtual Lunch interview with Kevin Carty from Classic Exhibits. You’ll hear his firsthand …