One of the challenges event planners faced in 2020 was how to create connections among attendees in a virtual platform. But it’s not necessarily a new – or online only – problem.
Nancy Drapeau from the Center from Exhibition Industry Research (CEIR) shares trends and data from their report on trade show matchmaking in this rebroadcast of our Virtual Lunch in the Exhibit Marketers Cafe.
Here are links to items mentioned in this interview:
- CEIR report: Matchmaking Before & During COVID-19: How North American B2B Exhibition Organizers Use Technology to Connect People and Products
- Transcript from the #ExpoChat on Making Virtual Networking Work
- Here’s where you can watch this entire Virtual Lunch broadcast
About Nancy Drapeau:
Nancy Drapeau is a 27-year market research veteran, with most of that spent in the B2B exhibition industry. At CEIR, she conducts industry-wide studies and reports on industry trends. In 2019, she was named to BizBash’s 1000 Most Influential People in Events list. She is a well-respected industry speaker and is a member of the Industry Insights Association and Event Industry Council’s (EIC) Research Committee.