Although there’s still a lot of debate over exactly when trade shows will return in their traditional form (even though a few have tried), the fact remains that most exhibitors are not prepared for all that will entail.
Now is the time to do the work and prepare for the shows to come, whether that’s later this year or over the next two to three years out.
Because even though it may be a show you’ve exhibited at for years, you won’t be able to do what you’ve always done.
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
