Weekly Insights: Now is the Time to Prepare for Future Shows

Although there’s still a lot of debate over exactly when trade shows will return in their traditional form (even though a few have tried), the fact remains that most exhibitors are not prepared for all that will entail.

Now is the time to do the work and prepare for the shows to come, whether that’s later this year or over the next two to three years out.

Because even though it may be a show you’ve exhibited at for years, you won’t be able to do what you’ve always done.

Prepare quote - Ben Franklin

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