Discover Your Career Superpower
For months, I’ve wished there was something I could do for all my trade show friends who were suddenly thrust into searching for a new career. Then I met …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
Mapping the Road to Recovery
While the effects of this year on the exhibit industry may be hard to put into words, the team at UFI has been working to quantify the response from …
How to Create Memorable Experiences Now
It’s no secret that I’m a huge fan of The Experience Economy by Joe Pine and Jim Gilmore. So you can imagine how delighted I was when Jim agreed …
Event Planning Lessons from the 2020 Un-Conventions
This year has proved to be a challenge for event planners on every level, including those in charge of the Presidential Conventions. Now I don’t know about you, but …
Marketing Strategies When We Can’t Be Face-to-Face
Of course we all want to get back to meeting face to face – but until that happens, we can’t stop marketing. So in the rebroadcast of this week’s …