Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded
Trade Show Insights blog & podcast, and is the award-winning author of
Build a Better Trade Show Image and
Exhibit Design That Works (the first book in the
YES: Your Exhibit Success series). She's also the creative mastermind behind the
Exhibit Marketers Café, an online hub for learning.
It’s become painfully obvious that the trade show and events industry won’t be starting anywhere nearly as quick as it stopped last year. But few cities have already begun …
Trade shows and events won’t go back to the way they were pre-2020 – which means we all must adapt and evolve for the next generation. In this rebroadcast …
While everyone is anxious to get back to in-person expos and events, there’s no doubt that the online component isn’t going away anytime soon. That’s been the topic of …
We kicked off this year’s Virtual Lunch in the Exhibit Marketers Café with a special, inspirational guest: Melva LaJoy Jones from LaJoy Plans. Listen in as she shares how …
Lately I keep hearing the argument that virtual can never replace in-person events, so why spend so much effort on them? Well … spoiler alert! Face-to-face events won’t be …
