Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded
Trade Show Insights blog & podcast, and is the award-winning author of
Build a Better Trade Show Image and
Exhibit Design That Works (the first book in the
YES: Your Exhibit Success series). She's also the creative mastermind behind the
Exhibit Marketers Café, an online hub for learning.
Earlier this week, thousands of meeting professionals from around the world gathered online for this year’s Global Meetings Industry Day (GMID). A recent study conducted by APCO Worldwide shows …
While things are upside-down in the trade show world right now, that’s no excuse to stop marketing altogether. Should your message change? Absolutely. But don’t stop marketing. Your audience …
While it’s true that the trade show and hospitality industry has probably taken the biggest hit from the current crisis, it’s also true that members of our industry are …
There’s nothing that can be said right now to make things instantly better, but hopefully these tips can provide you with some encouragement as all of us in the …
As one of my friends put it, our world has gone “from zero to crazy” nearly overnight, and part of that may involve you working from home for the …
