Weekly Insights: Let the Sun Shine
No doubt these past couple of weeks have taken a toll on all of us. So I thought we could all use a little sunshine! Pass it on!
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Weekly Insights: The Shows Will Go On
No one can say it hasn’t been a tough couple of weeks in the trade show world. It seems every day we wake up to news of more shows …
Taking a Closer Look at Sponsorship
Whether you’re an exhibitor looking for effective sponsorship options or a show organizer wondering how to get more exhibitors to take advantage of your sponsorship offerings, you’ll want to …
Weekly Insights: Sorting Out the Coronavirus Threat to Trade Shows
When word that the Mobile World Congress in Barcelona was canceled due to the coronavirus hit the news, it got the attention of the entire trade show industry. Should …
Weekly Insights: Trade Show & Event Trends for 2020
Wondering what trends you should be studying – and implementing – for your trade shows? This week, that was the topic of ExpoChat, the weekly industry Twitter chat. You …