Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded
Trade Show Insights blog & podcast, and is the award-winning author of
Build a Better Trade Show Image and
Exhibit Design That Works (the first book in the
YES: Your Exhibit Success series). She's also the creative mastermind behind the
Exhibit Marketers Café, an online hub for learning.
If you ask most any new exhibitor how successful their experience was, you’re likely to hear an exuberant answer about how many business cards they collected. The problem is …
We’re fortunate to work in an industry that gives back. Countless shows, venues and exhibitors have come up with creative ways to do good in the cities where they …
If you don’t closely follow exhibit industry news, you may have missed a couple of updates earlier this year. (I know because I missed them too, even though I …
This is Part 2 of our interview with Candy Adams, who is the industry expert on the topics of drayage, I&D, and labor. In Part 1, she covered the …
This episode was inspired by what I meant to be a simple conversation-starter post on LinkedIn: “If you could wave a magic wand and make your biggest trade show …
