Exhibit Marketers Academy is Now Open!
Being successful in a trade show booth isn’t automatic. Just like you’re not ready to drive on the freeway the first time behind the wheel, or play a concert …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
Weekly Insights: Engaging Attendees with the Latest Technology
In our fast-paced world, it seems like there’s a new gadget or app appearing almost every day. There’s a temptation to implement everything that pops up, but is that …
Weekly Insights: When the Show Didn’t Go On
Today should be the heart of Surf Expo in Orlando, with about 7,000 attendees checking out more than 800 exhibits at the Orange County Convention Center. But they aren’t. …
The Power of Story in Exhibit Marketing
From the time we’re children, stories influence us – be it fairy tales, comic books, or literature classics, we all have memories of powerful stories. Even as adults, we …
Who’s the Hero of Your Story?
The most successful marketing today is all about storytelling, not selling. And at the center of that story is your potential buyer. So before you design your next trade …