Explain So They Understand
Exhibitors often over-explain their products to the point where attendees’ eyes glaze over! So try this technique instead. Feel free to share with someone who needs a little help …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Weekly Insights: The Power of Video for Trade Show Marketing
Video is everywhere online – in fact, it’s estimated that video traffic will comprise 82% of all consumer internet traffic by 2020. And studies show it’s an effective tool:
…
Weekly Insights: Will You be Approved to Fly in 2020?
There’s a countdown coming that could have a major impact on you and any trade shows you’re signed up for in late 2020 and beyond. In just under a …
Weekly Insights: Vote for the Best Show
For the 10th anniversary of TSNN’s Best of Show Awards, they’ve doubled the list of finalists to 10 and two winners will be chosen. The list of nominees includes …
Weekly Insights: Fun New Giveaway Ideas
Looking for something new and practical to hand out at your next trade show? Here are a few ideas from our friends at Flashbay. Want to see the Trade …