Weekly Insights: Putting Green Into Practice
These days, it seems everybody’s talking about going green and how trade shows need to be more environmentally savvy. But a few shows are actually taking action on the …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
Weekly Insights: Learn from a Winner
Whenever you’re stumped for ideas on how to improve the look of your exhibit, it never hurts to study what successful companies are doing. That holds especially true for …
Going Retro
You know that saying, “Everything old is new again”? We see how true it is in the realm of fashion and design, where colors and styles cycle back around …
Weekly Insights: Summer Playlist for Exhibitors
Summer is a great time to slow down and catch up on things. So in case you’ve missed a few episodes of the podcast, here are some popular ones …
Weekly Insights: What Does the Head of Marketing Think?
If you’ve ever wondered why it may be difficult to convince your boss that shelling out big bucks to be at a particular trade show is a critical part …