Video is everywhere online – in fact, it’s estimated that video traffic will comprise 82% of all consumer internet traffic by 2020. And studies show it’s an effective tool:
- 83% of marketers say video gives them a good ROI (Wyzowl)
- 68% of people say they’d most prefer to learn about a new product or service by watching a short video (Wyzowl)
- Social media videos generate 1200% more shares than text and images combined (Brightcove)
- 48% of people said they’d be most likely to share video content with their friends, ahead of any other type of content (Wyzowl)
- 70% of marketers claim video generates more conversions than any other type of content (Vidyard)
This week, I led the ExpoChat on Twitter about video marketing. You can view a complete transcript of the chat online, but in the meantime here are a couple of the fantastic examples shared. (Simply click the play button in the post to watch.)
First, a fun recap video from United Fresh:
A1 Video also really pops when used in Social Media.https://t.co/FxFW3w69Rb
#expochat— John Toner V (@jtonerv) October 16, 2019
And this amazing teaser video for IAAPA Expo, told from one attendee’s perspective:
Hey there, thank you! They videos performed really well. We switched from focusing on show statistics (41,000+ attendees) and focused on the individual. Here’s a speaker we featured: https://t.co/2hY3LsVtep #expochat
— Megan Saad (@MeganMSaad) October 16, 2019
Plus here’s a bonus from the Trade Show Insights archives with even more examples: 8 Ways to Use Video to Market Trade Shows
