Weekly Insights: The Power of Video for Trade Show Marketing

The Power of Video for Trade Show Marketing

Video is everywhere online – in fact, it’s estimated that video traffic will comprise 82% of all consumer internet traffic by 2020. And studies show it’s an effective tool:


  • 83% of marketers say video gives them a good ROI (Wyzowl)

  • 68% of people say they’d most prefer to learn about a new product or service by watching a short video (Wyzowl)

  • Social media videos generate 1200% more shares than text and images 
combined (Brightcove)

  • 48% of people said they’d be most likely to share video content with their friends, ahead of any other type of content (Wyzowl)

  • 70% of marketers claim video generates more conversions than any other type of content (Vidyard)  

This week, I led the ExpoChat on Twitter about video marketing. You can view a complete transcript of the chat online, but in the meantime here are a couple of the fantastic examples shared. (Simply click the play button in the post to watch.)

First, a fun recap video from United Fresh:

And this amazing teaser video for IAAPA Expo, told from one attendee’s perspective:

Plus here’s a bonus from the Trade Show Insights archives with even more examples: 8 Ways to Use Video to Market Trade Shows

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