Author: Marlys Arnold

With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.

Weekly Insights: Creating an Invitation That Intrigues

Pre-show promotions can be simple and straightforward, yet still be effective. But why not put some extra effort into it and really wow attendees? Here’s an example of an …

Sometimes you may not feel like a leader, especially if you’re more of an introvert. But here’s a great reminder from one of our former U.S. Presidents that you …

Exhibitor Retention Begins with Appreciation

According to the Center for Exhibition Industry Research (CEIR), exhibitor retention across all trade shows is 62%. While that’s not horrible, it does leave a lot of room for …

Weekly Insights: Incorporating Playification in Your Exhibit

You’ve heard of gamification – the idea of including elements such as leader boards and challenges to engage attendees. But now there’s a new concept emerging: playification. Think about …

Weekly Insights: Sometimes You Need a Fresh Perspective

This week we’re taking a step back from the world of trade shows to get a bit of perspective. Let’s face it – we all get tunnel vision sometimes …