Who’s the Hero of Your Story?
The most successful marketing today is all about storytelling, not selling. And at the center of that story is your potential buyer. So before you design your next trade …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Weekly Insights: Putting Green Into Practice
These days, it seems everybody’s talking about going green and how trade shows need to be more environmentally savvy. But a few shows are actually taking action on the …
Weekly Insights: Learn from a Winner
Whenever you’re stumped for ideas on how to improve the look of your exhibit, it never hurts to study what successful companies are doing. That holds especially true for …
Going Retro
You know that saying, “Everything old is new again”? We see how true it is in the realm of fashion and design, where colors and styles cycle back around …
Weekly Insights: Summer Playlist for Exhibitors
Summer is a great time to slow down and catch up on things. So in case you’ve missed a few episodes of the podcast, here are some popular ones …