Weekly Insights: What Does the Head of Marketing Think?
If you’ve ever wondered why it may be difficult to convince your boss that shelling out big bucks to be at a particular trade show is a critical part …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Weekly Insights: Creating an Invitation That Intrigues
Pre-show promotions can be simple and straightforward, yet still be effective. But why not put some extra effort into it and really wow attendees? Here’s an example of an …
Are You a Leader?
Sometimes you may not feel like a leader, especially if you’re more of an introvert. But here’s a great reminder from one of our former U.S. Presidents that you …
Exhibitor Retention Begins with Appreciation
According to the Center for Exhibition Industry Research (CEIR), exhibitor retention across all trade shows is 62%. While that’s not horrible, it does leave a lot of room for …
Weekly Insights: Incorporating Playification in Your Exhibit
You’ve heard of gamification – the idea of including elements such as leader boards and challenges to engage attendees. But now there’s a new concept emerging: playification. Think about …