Weekly Insights: The Next Generation of Exhibitors
Remember your school’s science fair? Those might be considered somewhat like trade shows, right? Well I recently discovered what may just be an emerging trend – actual student trade …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Weekly Insights: Creative Print Inspirations
Looking for ideas for your next pre-show mailer or follow-up piece? Check out some of the ideas showcased at this year’s Printing & Imaging Association MidAmerica awards. (Spoiler alert: …
Weekly Insights: Anniversary of a Vegas Trade Show Icon
Twenty years ago today, the Venetian opened on the Las Vegas Strip – a controversial project at the time. You see, back in those days, Vegas wasn’t promoting itself …
How to Create Connections at Trade Shows
One of the primary reasons that people continue to attend trade shows in the digital age is because as humans, we crave the feeling of community and connection. We …
Weekly Insights: Trade Show Job-hunting Resource
I’m frequently asked by job-seekers in the trade show industry if I know of any open positions, and sometimes companies approach me to see if I can recommend someone …