Build a Better Trade Show Image Week 2019
It was back in 1999 that I first created Build a Better Trade Show Image Week. My goal was to create a time for exhibit marketers to focus on …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
Incorporating Creativity Into Marketing
Once you have developed a core message for your exhibit, take some time to get creative with it. Creative and fun will draw a lot more attendees than dry …
Who Should (and Shouldn’t) Be Staffing Your Booth
If you’ve ever been in charge of a booth staff team, you may have discovered that not everyone is cut out for booth duty. Granted, there may be times …
Weekly Insights: Drayage 101
It’s one of the most confusing and controversial parts of exhibiting: materials handling, otherwise known as drayage. Exhibitors frequently complain about it costing as much (or sometimes even more) …
Weekly Insights: Connecting with Your Audience So They “Get It”
It’s no secret that blasting out jargon-laden, self-serving messages just doesn’t cut it in the marketing world anymore. If you want to create a connection with your audience, the …