Author: Marlys Arnold

Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.

Earth Day Edition: Trade Show Sustainability is Growing

There was a time when trade shows and convention centers seemed oblivious to the idea of sustainability. Thankfully, that time is past. Today, there are no shortage of ways …

If you’ve been in the trade show world for very long, you’ve likely seen examples of giveaways gone horribly wrong. On today’s podcast with guest expert Rama Beerfas, we …

Weekly Insights: How Has Technology Helped Shows the Most?

Even if you’re technophobic, you can’t avoid all the tech tools that have made their way into the trade show and events ecosystem over the past decade. TSNN has …

Each January, more than 100,000 attendees descend on Las Vegas for the annual Consumer Electronics Show (CES). But in case you weren’t one of them, EXHIBITOR Magazine has got …

6 Keys to Becoming More Attractive (Your Booth, That Is)

Exhibitors often believe it’s the trade show organizer’s job to generate traffic, but that’s not true. The show organizer’s focus is on bringing attendees to the event, but it’s …