What to Ask Before Buying Your Next Giveaway Items
If you’ve been in the trade show world for very long, you’ve likely seen examples of giveaways gone horribly wrong. On today’s podcast with guest expert Rama Beerfas, we …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
Weekly Insights: How Has Technology Helped Shows the Most?
Even if you’re technophobic, you can’t avoid all the tech tools that have made their way into the trade show and events ecosystem over the past decade. TSNN has …
Weekly Insights: Bright Ideas from CES
Each January, more than 100,000 attendees descend on Las Vegas for the annual Consumer Electronics Show (CES). But in case you weren’t one of them, EXHIBITOR Magazine has got …
6 Keys to Becoming More Attractive (Your Booth, That Is)
Exhibitors often believe it’s the trade show organizer’s job to generate traffic, but that’s not true. The show organizer’s focus is on bringing attendees to the event, but it’s …
Weekly Insights: Watch Out for List Scammers!
Recently a client told me she’d been getting a lot of emails about buying the attendee list for an upcoming show and wanted to know which one she should …