Weekly Insights: Sometimes You Need a Fresh Perspective
This week we’re taking a step back from the world of trade shows to get a bit of perspective. Let’s face it – we all get tunnel vision sometimes …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Weekly Insights: Trade Shows & Sales Tax
Last year everyone was caught up in GDPR and what ramifications that legislation had for trade shows. But a Supreme Court decision came down which could also affect exhibitors, …
Weekly Insights: These Shoes Were Made for (Trade Show) Walkin’
In keeping with our theme from this week’s podcast on wellness … for years I’ve said I wished I could create the perfect trade show shoe. (If so, I’d …
Incorporating Wellness Into Expos & Events
Inspiration for this episode came from a recent ExpoChat, the weekly Twitter chat sponsored by TSNN. (You’ll find a transcript of that chat here.) The discussion revolved around how …
Motion vs. Action
Just because you’re busy doing things doesn’t always mean you’re making forward progress …