Direct Mail Strategies for Trade Shows
If you think direct mail is an “old-school tool,” you don’t understand the power of today’s technology. Today’s guest expert is Gina Danner, CEO of NextPage in Kansas City. …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Weekly Insights: Creativity in Print
Wondering what to do for your next pre-show mailer or follow-up piece? Check out some of the ideas showcased at the Printing & Imaging Association MidAmerica’s recent awards. (Want …
Weekly Insights: What’s Hot in Exhibits Now
There are some who say you should ignore trends, and others who blindly follow them all. It’s actually wise to land somewhere in the middle – study and know …
Weekly Insights: Creating Interactive Exhibits
In this day of multimedia engagement tools at every turn, there’s no question that static “backdrop-only” exhibits won’t cut it anymore. But that doesn’t necessarily mean you have to …
Weekly Insights: These Shows Know How to Grow
TSNN recently announced their list of fastest-growing shows, based on attendance and net square footage. These shows will be celebrated at the TSNN Awards event, coming up later this …