Weekly Insights: How MGM Resorts is Putting Leftovers to Good Use
It’s a common problem at trade shows and events everywhere: What to do with all the leftover food? Here’s one solution: MGM Resorts have partnered with a Las Vegas …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
Success Strategies for Small Exhibits
It’s a challenge I hear from exhibitors all the time: How can we possibly stand out with only a 10-by-10-foot booth in a sea of (much larger) exhibits? And …
Weekly Insights: TSNN Announces Top 250 Trade Shows for 2017
Every spring, TSNN reveals the list of the Top 250 Trade Shows in the United States, based on net square footage. It’s always fun to see how the shows at …
Cool Finds at EXHIBITORLive 2018
In this second video of our EXHIBITORLive review series, we’re focusing on some of the most clever innovations seen on the show floor: Holographic Entrance Blue Pony’s digital dart …
Creative Theme & Design at EXHIBITORLive 2018
The energy and enthusiasm was high at this year’s EXHIBITORLive (formerly the known as the EXHIBITOR Show). It was fun to see creativity and innovations across the show floor. …