Weekly Insights: Is Your Exhibit Designed to Engage?
Let’s face it – these days, information is easy to find, both online and off. So unless your exhibit goes to the next level and engages attendees, you might …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
11 Secrets of Successful Trade Show Attendees
No matter whether you’re an exhibitor or a show organizer, there are often times when you may also be walking the show floor as an attendee. Do you know …
Weekly Insights: Pre-show Marketing Inspiration
One goal of any exhibitor should be to have attendees looking forward to visiting your booth on the show floor. Doing a pre-show marketing campaign is one way to …
How Five Print Guys Took Over a Trade Show
Making a huge splash at a trade show isn’t limited to the biggest exhibits or the biggest budgets. International Paper (IP) proved that when they became the talk of …
Weekly Insights: How to Understand Prospects’ Needs
It’s a question I get from exhibitors all the time: “What questions should I ask in the booth in order to qualify the leads?” Now while those specific questions …