Do You Care What Happens After the Show?
How focused are you on what happens to the leads you gathered once the trade show is over? Perhaps you answered that “It’s not my problem – I simply …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Weekly Insights: The Medium Shapes the Message
We live in a highly digitized world, filled with screens of all sizes and shapes. But are pixels and bits the best way to communicate? Some research indicates it’s …
Weekly Insights: Rise Above the Confusion
If you’re merely going to a trade show and have no plan for standing out in a sea of exhibits, you might as well stay home. There are an …
Weekly Insights: The Meetings Industry is Alive & Healthy
Yesterday was Global Meetings Industry Day (GMID), when hundreds of meeting and event industry professionals gathered in locations around the globe to focus on the impact that meetings, conventions, …
Smart Giveaways at EXHIBITORLive 2018
In our final video of this year’s EXHIBITORLive review series, we’re shining the spotlight on some creative giveaway ideas: Exhibitus reinforced their storybook booth theme Bray Leino also played …