Weekly Insights: The Medium Shapes the Message
We live in a highly digitized world, filled with screens of all sizes and shapes. But are pixels and bits the best way to communicate? Some research indicates it’s …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
Weekly Insights: Rise Above the Confusion
If you’re merely going to a trade show and have no plan for standing out in a sea of exhibits, you might as well stay home. There are an …
Weekly Insights: The Meetings Industry is Alive & Healthy
Yesterday was Global Meetings Industry Day (GMID), when hundreds of meeting and event industry professionals gathered in locations around the globe to focus on the impact that meetings, conventions, …
Smart Giveaways at EXHIBITORLive 2018
In our final video of this year’s EXHIBITORLive review series, we’re shining the spotlight on some creative giveaway ideas: Exhibitus reinforced their storybook booth theme Bray Leino also played …
Weekly Insights: Your GDPR Checklist
We’re less than two months away from the compliance deadline for the European General Data Protection Regulation, known as GDPR, which takes affect on May 25, 2018. If you …