Small Tweaks, Big Results
Successful exhibit marketing isn’t the result of one “magic wand” thing you do. It happens because you take the time to think through the entire process and make adjustments …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Weekly Insights: Strike a Pose
Over the years, I’ve seen all kinds of selfie stations at trade shows (including some from before the term “selfie” even became popular) – from green screens to “poke …
Weekly Insights: Why Trade Shows are Still Relevant
There are those who argue that trade shows are an outdated marketing tool because people can now accomplish business online. While that may be true in some aspects (such …
Lead Management in a Post-GDPR World
Chances are you’re still recovering from all the mad rush to comply with the GDPR deadline last month. But just because that date has passed doesn’t mean you can …
Weekly Insights: Ideas Are Everywhere
Too many people wait for inspiration to strike like a bolt of lightning. Instead, be on the lookout for creative ideas in the most unexpected places. (Share this with …