Weekly Insights: Two Examples of an Engaging Exhibit
When exhibitors hear that they need to create a more engaging exhibit, they often think that means pumping lots of dollars into the design. But that’s not necessarily true. …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Weekly Insights: Color Trends for 2018
This week I got to indulge my inner color junkie by sitting in on a live webinar where the Pantone Color Institute debuted their Color of the Year for …
Reframing for 2018
As 2017 winds down, you’ll likely begin focusing on what to do to kick off the new year and set yourself and your team up for success. But too …
Weekly Insights: Aim High
Whether you’re setting goals for your trade show, brainstorming the “wow” elements of your display, or working on some other aspect of your exhibit marketing strategy, dream big. Even …
Weekly Insights: What Will Your Show (or Association) Audience Look Like in 20 Years?
It’s not necessarily a new topic: the average age of association members (and therefore trade show participants) is increasing. Organizations have been focused for years on recruiting more Millennials, …