Offer Value, Not Gimmicks
It’s a sad fact of our modern culture that many things with little to no value receive a high percentage of attention, particularly in the popular media. But just …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
Weekly Insights: Engaging Attendees
Today’s trade show attendees aren’t passive spectators. They want to have an actively engaged experience on the show floor that stimulates their creativity and emotions. Let’s face it – …
Weekly Insights: Putting a Focus on Event Security
It’s not a topic that most event organizers want to talk about, yet it should be. Event security isn’t just about protecting attendee data (although that’s important) – it’s …
Experiential = Memorable
Exhibits that are truly memorable to attendees go beyond basic the “who” and “what” of a company. Instead, create an experience that attendees will be talking about for days …
Weekly Insights: And the Winner is …
The spotlight was shining on a number of up-and-coming shows at the TSNN Awards on Aug. 22 in New Orleans. Awards were handed out for fastest-growing shows, Best of …