6 Reasons You’re Not Successful at Trade Shows
It’s a hard truth: most exhibitors aren’t as successful as they could be. Do they realize they’re setting themselves up to fail? Probably not. The irony is that almost …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
You’re Invited to the Online Launch Party for Exhibit Design That Works!
In case you weren’t able to attend last month’s Exhibit Design That Works launch party in Kansas City, we’ve got the next-best thing lined up for you online! On …
Weekly Insights: Why the Disconnect with Post-show Follow-up?
It’s always mystifying how pathetic most exhibitors are at following up with leads after the show ends. Now I doubt most of them set out to ignore all those …
Weekly Insights: Experience Design for Events
Designing an event no longer means simply crafting the color scheme and structures. It’s about creating engagement and memorable 3-D experiences. In this interview from Event Marketer magazine, you’ll …
Why is Change so Painful?
It seems last month’s post on Reinventing the Trade Show Floor touched a few nerves. First, there were a handful of unsubscribes from my monthly ezine. Then there were …