When exhibitors hear that they need to create a more engaging exhibit, they often think that means pumping lots of dollars into the design. But that’s not necessarily true. Here are two video examples of engaging exhibits – one is a high-dollar mega-exhibit at CES, while the other is built entirely out of cardboard. Watch the audience reactions to each one.
(Note: I have no personal ties to either of these organizations or their designers. I’m simply sharing their examples.)