When exhibitors hear that they need to create a more engaging exhibit, they often think that means pumping lots of dollars into the design. But that’s not necessarily true. Here are two video examples of engaging exhibits – one is a high-dollar mega-exhibit at CES, while the other is built entirely out of cardboard. Watch the audience reactions to each one.
(Note: I have no personal ties to either of these organizations or their designers. I’m simply sharing their examples.)
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
