Who’s Your Persona?
This week’s ExpoChat was all about creating and using attendee personas, and while we had a lively discussion (see transcript here), there was a very valid point raised at …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
What Makes a Great Sponsorship?
This week’s ExpoChat was all about sponsorships – what works and what doesn’t. In case you weren’t on the live chat, you can read the tweets archive online. (And …
Detroit’s Cobo Center Makes Going Green a Priority
Since today is all about the ‘wearing of the green,’ it only seems appropriate to share the story of how one convention center is going green every day. The …
Weekly Insights: Congrats to the TSNN Top 250!
TSNN has announced the list of the 2016 TSNN Top 250 Trade Shows in the United States, which is based on net square footage. It’s always interesting to see …
Weekly Insights: Do Exhibitors Know Who Owns the Show?
Earlier this week, I came across a disturbing discussion in LinkedIn regarding an article on the CEIR blog titled “Whose Show Is It Anyway?” It seems that based on …