Weekly Insights: Off to a Great Start
The trade show world wastes no time in kicking off each new year, with several high-profile shows held in January. Probably the most visible of all is CES ®. …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
Weekly Insights: Using a Sponsorship to Entertain
Let’s face it – far too many sponsorships lack imagination and creativity. But here’s one that was outside the box … or should I say “diamond”? Emirates Airlines thought …
Weekly Insights: Looking to the Future
Here’s a lesson for the New Year that applies to both exhibitors and show organizers. Feel free to pass it along!
Top 10 Posts of 2016
In case you missed a few posts along the way this past year, here’s a roundup of the 10 most popular: Grass Keeps Getting Greener for the Golf Industry …
Maximizing Sponsorships
Many exhibitors think that sponsorships are only for the big guys – you know, those companies who already have large island booths and big budgets. Actually sponsorships are often …