Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded
Trade Show Insights blog & podcast, and is the award-winning author of
Build a Better Trade Show Image and
Exhibit Design That Works (the first book in the
YES: Your Exhibit Success series). She's also the creative mastermind behind the
Exhibit Marketers Café, an online hub for learning.
January 22, 2018 looms large in five states: Maine, Minnesota, Missouri, Montana and Washington. That’s because if nothing changes, residents of those states will no longer be allowed to …
The trade show world wastes no time in kicking off each new year, with several high-profile shows held in January. Probably the most visible of all is CES ®. …
Let’s face it – far too many sponsorships lack imagination and creativity. But here’s one that was outside the box … or should I say “diamond”? Emirates Airlines thought …
Here’s a lesson for the New Year that applies to both exhibitors and show organizers. Feel free to pass it along!
In case you missed a few posts along the way this past year, here’s a roundup of the 10 most popular: Grass Keeps Getting Greener for the Golf Industry …