5 Ways to Keep Your Leads from Slipping Away
There’s a long-standing statistic shared in the trade show world that 80 percent of leads are never followed up. While some may doubt the accuracy of that number, I …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Weekly Insights: Clever Tech Tools
Whether you’re exhibiting or managing trade shows, things are getting smarter and more streamlined with all the technology that’s out there. Today, I want to introduce you to a …
Weekly Insights: Outdoor Retailer’s Future Up in the Air
For two decades, Outdoor Retailer has held two shows per year in Salt Lake City. And while there have been rumors in recent years it might consider leaving, recently …
Weekly Insights: Why Trade Shows Work
In my 20-plus years of participating in trade shows as an exhibitor, show organizer, and now consultant, I’ve heard all kinds of gloom-and-doom predictions about the industry. When social …
What is the Key Strategy of Champions?
This coming weekend, two teams will meet to determine America’s football champion. And while each team brings different specialties and strengths to the field, there’s one thing that’s certain: …