Trade Shows Must Be Reinvented
No industry survives by sticking with the same-old, same-old. In order to thrive, change is a necessary part of growth – and that is most certainly true for trade …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Retail’s BIG Show: Still Going Strong After 105 Years
(I wrote this article for TSNN.com and it was originally published as part of their 20th Anniversary series of historic show profiles – Reprinted with permission.) Attendees at the …
We’re Baaack!
Two weeks ago, Trade Show Insights vanished. If you tried to access it during this time, all you saw was a white screen … no error message, no nothing. …
Weekly Insights: These Shows are the Rock Stars of the Industry
Ever wondered about how a famous trade show got started or what makes them successful after 50, 60 or even 100 years? Earlier this year, TSNN asked me to …
Weekly Insights: How’s Your Social Media Working?
Social media is no longer the new kid on the block, although there are constantly new “flavors of the month” to experiment with. This week’s ExpoChat (which is, ironically, a social …