Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the
Trade Show Insights blog/podcast, and is the author of
Build a Better Trade Show Image and
Exhibit Design That Works (the first book in the
YES: Your Exhibit Success series). She's also the creator of the
Exhibitor Education Manifesto and the
ExhibitorEd Success System and founder of the
Exhibit Marketers Café, an online education community.
If you’re not already a TED junkie, you’re truly missing out on some priceless expertise that can revolutionize your thinking. TED stands for Technology, Entertainment, and Design, and the …
You know it’s time. You’re so embarrassed by the way your exhibit looks that you’d rather hide than stand in that booth as the representation of your brand. But you don’t have the budget …
Earlier this week, I decided to register for an upcoming show which I’ve wanted to attend for years but never could fit into my schedule before. So I went …
Well obviously the answer to this would be no … but there are a number of stats and guidelines you can reference as you develop your exhibit marketing budget for 2016 …
It’s a new year, and that means everyone is watching for what products and trends will shape the future of the trade show industry. Just yesterday, we featured the insights of …
