Trade Show Blind Spots: What Are You Overlooking?
Certain topics are getting lots of buzz these days: staffing challenges, budgets, sustainability, AI. But too often that’s all they are – buzzwords. So for this episode of Trade …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
Reimagining Trade Show Sponsorships
When you hear the word “sponsorship,” what do you think of first? The welcome reception … or tote bags … or a gazillion banners hanging all around the convention …
Why Every Show Needs an Exhibitor Advisory Council
One of the best ways show organizers and exhibitors can work together to improve the trade show is with an Exhibitor Advisory Council. So if you’ve ever thought about …
Weekly Insights: Your Booth Staff Matters!
Exhibitors often focus on how their booth looks and what creative attractions or giveaways they can offer, yet forget to educate their booth staff on how to engage and …
Top 10 Posts & Episodes of 2023
With another year winding down, it’s time for a look back at our most popular posts and podcast episodes this year. Be sure to check out any you might …