Author: Marlys Arnold

Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.

Ah-ha Moments from My First IMEX Experience

For years I’ve been hearing all the buzz about IMEX, but never had the opportunity to experience it first-hand until this year. IMEX is often referred to as the …

Just because you plan to have a seating area in your booth doesn’t mean your only options are high-top tables or couches in a lounge! Check out these clever …

Bridging the Gap: Aligning Sales & Marketing Objectives

Many exhibitors face a disconnect – the marketing team works hard to design an engaging and interactive exhibit that attracts crowds, but the sales team feels it’s not delivering …

Beyond Transactions: Building Strong Vendor Relationships

You may not spend a lot of time thinking about vendor selection when it comes to your exhibit or event, but that could cost you. Having vendor partners you …

Trade Show Insights is Nominated for an Award!

I’m excited to announce that Trade Show Insights has been nominated for the Women in Podcasting Awards! Because this is a People’s Choice style award, I need YOUR vote …