Weekly Insights: Sponsorship Beyond the Banners

You know the feeling … you enter the convention center and there are sponsor banners everywhere!

Banners on the floor … banners wrapped around the columns … banners hanging from the ceiling …

But are those sponsor banners really connecting with attendees?

I’m guessing NOT!

That’s why it’s important to think beyond the banners and ads to create sponsorship opportunities that mean something.

If you’re wondering how to do that, here are a few previous posts that will help!

Want one-on-one advice for your show? Reach out to me. We can set up a call to brainstorm ideas.

A marquee sign reads, "Great sponsorships are more than just logos & ads... they create memorable moments that connect directly with attendees." ~ MK Granados. Trade Show Insights logo is at the bottom left.

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