You know the feeling … you enter the convention center and there are sponsor banners everywhere!
Banners on the floor … banners wrapped around the columns … banners hanging from the ceiling …
But are those sponsor banners really connecting with attendees?
I’m guessing NOT!
That’s why it’s important to think beyond the banners and ads to create sponsorship opportunities that mean something.
If you’re wondering how to do that, here are a few previous posts that will help!
- Reimagining Trade Show Sponsorships (podcast interview with MK Granados)
- Sponsorship Strategies That Get Results
- Creating Win-Win Sponsorships (podcast episode with more examples)
Want one-on-one advice for your show? Reach out to me. We can set up a call to brainstorm ideas.
