How quickly do you follow up on the leads gathered at shows? Here’s a fresh way of looking at them!
(Feel free to share this graphic with other exhibitors … they may need the reminder as well.)
Trade Show Leads Are Like Milk …
October 16, 2015
About The Author
Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
A very excellent quote, and one more people should take in mind. Time at a trade show is precious, so you have to have your “head in the game” the whole time.
That’s also an excellent piece of advice, Jordan – thanks for sharing!