Weekly Insights: What Makes a Great Trade Show?
It’s that time of year again: TSNN has announced the five finalists for their “Best of Show” Award and is requesting your vote before October 1. But before you …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Weekly Insights: How to Know When It’s Time for a New Display
Let’s face it – we all tend to resist change to some degree. Whether it’s getting stuck on wardrobe or hairstyle choices (lose the mullet!), or always driving to work …
Weekly Insights: Who’s Watching You?
In our modern times, it should come as no surprise to learn that companies – and sometimes venues – are tracking our every move. But a recent announcement by the …
Happy Labor Day!
No matter what your role in the world of trade shows, here’s to a fantastic Labor Day weekend!
What Trade Shows Can Learn from IKEA
It was almost exactly one year ago that I had my first IKEA experience, and since then I’ve been back more times than I can count. The first time my …