Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the
Trade Show Insights blog/podcast, and is the author of
Build a Better Trade Show Image and
Exhibit Design That Works (the first book in the
YES: Your Exhibit Success series). She's also the creator of the
Exhibitor Education Manifesto and the
ExhibitorEd Success System and founder of the
Exhibit Marketers Café, an online education community.
On June 9, members of the Exhibitions Mean Business coalition will gather in Washington, DC to meet with lawmakers to impress on them the economic impact of our industry. Watch this video, …
This episode began as a recent conversation on a show floor, when I suddenly realized that there’s just not enough discussion happening in the trade show industry about accessibility …
Whether you’re a show organizer dealing with exhibitors or an exhibitor who is designing and working a booth, you’ve likely been guilty of assuming you know what people want. Odds …
This week at the National Restaurant Association Show in Chicago, a handful of protesters were able to use fake badges to enter McCormick Place. Their goal was to speak to …
Who says trade show exhibits have to be all stuffy and corporate-like? Chances are unless you’re focused on a life-or-death topic, you can find room to lighten up a bit …
