Weekly Insights: “And Now a Word from Our Attendees …”
Here’s what attendees are really thinking when they enter your booth! (Feel free to share this graphic with other exhibitors … they may not have heard yet.)
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Weekly Insights: Exhibitions Day & What It Means to You
On June 9, members of the Exhibitions Mean Business coalition will gather in Washington, DC to meet with lawmakers to impress on them the economic impact of our industry. Watch this video, …
Accessibility: Making Trade Shows Accommodating to All
This episode began as a recent conversation on a show floor, when I suddenly realized that there’s just not enough discussion happening in the trade show industry about accessibility …
How Well Do You Know Your Audience?
Whether you’re a show organizer dealing with exhibitors or an exhibitor who is designing and working a booth, you’ve likely been guilty of assuming you know what people want. Odds …
Weekly Insights: How Secure is Your Trade Show?
This week at the National Restaurant Association Show in Chicago, a handful of protesters were able to use fake badges to enter McCormick Place. Their goal was to speak to …