Weekly Insights: Creativity in Bloom at the ASI Spring Roadshow
This week, I had the opportunity to check out what’s fresh and innovative in the world of promotional products and I only had to drive a few miles from my …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
Interview with Marlys Arnold at EXHIBITOR Live 2015
Michael Gray from Exhibit Edge interviews Trade Show Insights founder Marlys Arnold at ExhibitorLive 2015. The discussion covers reasons to attend EXHIBITOR Live, what aspect of trade show marketing …
Spring Cleaning for Exhibitors
As the weather warms and flowers begin to bloom, there’s often an urge to do spring cleaning around the house: garage, closets, front yard, you name it. But what about your …
Teaming Up to Reinvent Trade Shows
Too often trade shows become an “us vs. them” conflict between show managers and exhibitors. But the truth is that each would not succeed without the other and with …
Creative Theme & Design at EXHIBITOR Live 2015
One of my favorite aspects of attending EXHIBITOR Live (formerly known as the EXHIBITOR Show) is seeing all the creativity on the show floor. This year was no exception, and …