Weekly Insights: Trade Shows & Direct Mail – A Winning Combination
One big mistake many exhibitors make is neglecting to do anything to promote their presence at a trade show. They somehow think people will just magically show up at …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
Weekly Insights: Branding in a Bottle
At the recent ASI Road Show, one of the most unique items I discovered was this business card sculpture in a bottle. The company takes a quantity of your …
Using Trade Shows for Competitive Intelligence
Trade shows are not just about exhibiting and getting the word out about your company. They’re also a great way to learn about your competitors. So why would you …
Weekly Insights: What Exhibitors are Spending … and Measuring
If you had any doubt that exhibitors are spending more on exhibiting these days, two recent reports confirm that they are. The Marketing Spend Decision report from the Center for Exhibition …
Trailblazer Peter Eelman on how IMTS is Becoming an Ongoing Industry Resource
The International Manufacturing Technology Show (IMTS) is finding success by shifting focus from being viewed as a one-week trade show to becoming the go-to industry resource. To do that, it’s critical to …