Weekly Insights: Creating an Invitation That Intrigues
Pre-show promotions can be simple and straightforward, yet still be effective. But why not put some extra effort into it and really wow attendees? Here’s an example of an …
Category: Creative Inspiration
Taking ideas found all around to produce new, ingenious marketing on the trade show floor
Are You a Leader?
Sometimes you may not feel like a leader, especially if you’re more of an introvert. But here’s a great reminder from one of our former U.S. Presidents that you …
Weekly Insights: Incorporating Playification in Your Exhibit
You’ve heard of gamification – the idea of including elements such as leader boards and challenges to engage attendees. But now there’s a new concept emerging: playification. Think about …
Weekly Insights: Sometimes You Need a Fresh Perspective
This week we’re taking a step back from the world of trade shows to get a bit of perspective. Let’s face it – we all get tunnel vision sometimes …
Weekly Insights: These Shoes Were Made for (Trade Show) Walkin’
In keeping with our theme from this week’s podcast on wellness … for years I’ve said I wished I could create the perfect trade show shoe. (If so, I’d …