Pre-show promotions can be simple and straightforward, yet still be effective. But why not put some extra effort into it and really wow attendees?
Here’s an example of an invitation that creates an air of mystery and intrigue, along with a high level of curiosity that begs to be fulfilled at the event. Now while it’s for a luxury VIP event in the desert, there are definitely lessons to be learned for trade show exhibitors as well.
So why does it work? Here are a few things you’ll discover in the video below:
Multiple tactile elements are included
It’s presented as a gift to unwrap
There’s also the element of a scavenger hunt
Granted, this is definitely not a bare-bones-budget type of invitation. But pay attention to the details to discover ways to create more intrigue with your pre-show promotions.
Have you seen or created an invitation with intrigue? Please share in the comments!
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.