Weekly Insights: Vote for Your Favorite Exhibit Design!
It’s that time again … the 52 finalists have been announced for EXHIBITOR Magazine’s sixth annual Portable/Modular Awards. You can vote for your favorite, once per day until …
Category: Creative Inspiration
Taking ideas found all around to produce new, ingenious marketing on the trade show floor
Reflect & Refresh
For this final post of 2018, I want to share some behind-the-scenes insights with you. But first, a huge thank-you for being a reader/listener/fan of Trade Show Insights! You …
Weekly Insights: Got an Exhibit Marketing Strategy?
They say in the game of chess, you need to develop a strategy before you ever make your first move on the board. Turns out that’s also a smart …
Creating a Memorable Experience in a Small Booth
I love helping exhibitors discover the amazing power of trade show marketing! It’s fun to be a part of the brainstorming and strategizing for all aspects of their exhibits. …
Weekly Insights: Make Your Product More Fascinating
Exhibitors often tell me their exhibit could be more exciting if their products weren’t so ordinary. But the truth is that there are ways to make most any product …