Weekly Insights: Marketing to an Audience of One
Marketing to everyone means you’re actually marketing to no one. How can you refine your message so each visitor to your booth feels you’re speaking just to them? (Feel …
Category: Creative Inspiration
Taking ideas found all around to produce new, ingenious marketing on the trade show floor
Lessons for Exhibitors from a Small Town
I grew up on a farm outside a small-ish town (less than 20,000), and I can remember thinking my dad knew everyone. But that’s how it is in small …
Weekly Insights: A Booth Attraction that Makes Scents
One common challenge when incorporating booth attractions: often they fail to attract the right kind of traffic. But that wasn’t the case for Hilton Worldwide at IMEX America. They …
Weekly Insights: What to Do with All Those Leftover Giveaways?
You’ve spent hours studying all those promotional products catalogs, and finally found the “it” giveaway that perfectly aligns with your audience and message. You ordered hundreds (or thousands) of …
Weekly Insights: Do You Have a Word of Mouth Strategy?
Whether you realize it or not, people are talking about your trade show. Before, during and after the event. About the speakers, the exhibits, and the overall vibe on …