Once you have developed a core message for your exhibit, take some time to get creative with it. Creative and fun will draw a lot more attendees than dry and boring!
(Please share this quote with others who need to get the message.)
Incorporating Creativity Into Marketing
February 8, 2019
About The Author
Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
