Weekly Insights: Why Trade Shows are Still Relevant
There are those who argue that trade shows are an outdated marketing tool because people can now accomplish business online. While that may be true in some aspects (such …
Category: Creative Inspiration
Taking ideas found all around to produce new, ingenious marketing on the trade show floor
Weekly Insights: Ideas Are Everywhere
Too many people wait for inspiration to strike like a bolt of lightning. Instead, be on the lookout for creative ideas in the most unexpected places. (Share this with …
Weekly Insights: Creativity in Print
Wondering what to do for your next pre-show mailer or follow-up piece? Check out some of the ideas showcased at the Printing & Imaging Association MidAmerica’s recent awards. (Want …
Weekly Insights: Creating Interactive Exhibits
In this day of multimedia engagement tools at every turn, there’s no question that static “backdrop-only” exhibits won’t cut it anymore. But that doesn’t necessarily mean you have to …
Weekly Insights: Rise Above the Confusion
If you’re merely going to a trade show and have no plan for standing out in a sea of exhibits, you might as well stay home. There are an …