Weekly Insights: Long-term Perspective
Often exhibitors get discouraged when they don’t see immediate results during or in the days right after the trade show. But sometimes those connections can pay off months or …
Category: Creative Inspiration
Taking ideas found all around to produce new, ingenious marketing on the trade show floor
Weekly Insights: Strike a Pose
Over the years, I’ve seen all kinds of selfie stations at trade shows (including some from before the term “selfie” even became popular) – from green screens to “poke …
Weekly Insights: Why Trade Shows are Still Relevant
There are those who argue that trade shows are an outdated marketing tool because people can now accomplish business online. While that may be true in some aspects (such …
Weekly Insights: Ideas Are Everywhere
Too many people wait for inspiration to strike like a bolt of lightning. Instead, be on the lookout for creative ideas in the most unexpected places. (Share this with …
Weekly Insights: Creativity in Print
Wondering what to do for your next pre-show mailer or follow-up piece? Check out some of the ideas showcased at the Printing & Imaging Association MidAmerica’s recent awards. (Want …