Weekly Insights: Your Summer Playlist (Exhibit Strategy & Expert Insights)
In my previous post I shared a list of recommended books, but in case you’re more inclined to listen than read, this one’s for you! Perhaps you’ve missed a …
Category: Creative Inspiration
Taking ideas found all around to produce new, ingenious marketing on the trade show floor
Weekly Insights: Summer Reading List
It’s here – those long, hot (or in some cases, downright scorching) days of summer. So in other words, it’s the perfect time to stay in the air conditioning …
Weekly Insights: Long-term Perspective
Often exhibitors get discouraged when they don’t see immediate results during or in the days right after the trade show. But sometimes those connections can pay off months or …
Weekly Insights: Strike a Pose
Over the years, I’ve seen all kinds of selfie stations at trade shows (including some from before the term “selfie” even became popular) – from green screens to “poke …
Weekly Insights: Why Trade Shows are Still Relevant
There are those who argue that trade shows are an outdated marketing tool because people can now accomplish business online. While that may be true in some aspects (such …