Experiential = Memorable
Exhibits that are truly memorable to attendees go beyond basic the “who” and “what” of a company. Instead, create an experience that attendees will be talking about for days …
Category: Creative Inspiration
Taking ideas found all around to produce new, ingenious marketing on the trade show floor
Why is Change so Painful?
It seems last month’s post on Reinventing the Trade Show Floor touched a few nerves. First, there were a handful of unsubscribes from my monthly ezine. Then there were …
Weekly Insights: How Welcoming are Your Follow-up e-Mails?
The show is over. You know the importance of follow-up e-mails, so you send out a blanket “thanks for stopping by” form letter. Bet that will make attendees feel …
Reinventing the Trade Show Floor: What’s Next?
It’s a fact of this rapidly-advancing era we live in: Consistently reinvent, or get run over. We see it happening all the time with major, often decades-old companies who …
Weekly Insights: Stand Out, Don’t Blend In
On any given show floor, there’s a sea of predictable-looking exhibits. Sometimes it doesn’t take much to stand out. You’ll learn dozens of tips for how to stand out …