Weekly Insights: What is the Cost of Design?
People often ask, “What does it cost to have a new exhibit designed?” And while the actual answer may vary for each exhibitor, there’s one thing that remains the …
Category: Creative Inspiration
Taking ideas found all around to produce new, ingenious marketing on the trade show floor
Experiential = Memorable
Exhibits that are truly memorable to attendees go beyond basic the “who” and “what” of a company. Instead, create an experience that attendees will be talking about for days …
Why is Change so Painful?
It seems last month’s post on Reinventing the Trade Show Floor touched a few nerves. First, there were a handful of unsubscribes from my monthly ezine. Then there were …
Weekly Insights: How Welcoming are Your Follow-up e-Mails?
The show is over. You know the importance of follow-up e-mails, so you send out a blanket “thanks for stopping by” form letter. Bet that will make attendees feel …
Reinventing the Trade Show Floor: What’s Next?
It’s a fact of this rapidly-advancing era we live in: Consistently reinvent, or get run over. We see it happening all the time with major, often decades-old companies who …