8 Ways to Use Video to Market Trade Shows
There’s no question – video marketing is here to stay. So if you’re not using video to educate and inspire attendees and/or exhibitors, you’re missing out on a powerful …
Category: Creative Inspiration
Taking ideas found all around to produce new, ingenious marketing on the trade show floor
Weekly Insights: Showing Appreciation to Exhibitors
One key to a successful trade show is a great partnership between show organizers and their exhibitors. When exhibitors feel appreciated and supported – and because of that they …
Weekly Insights: What is the Cost of Design?
People often ask, “What does it cost to have a new exhibit designed?” And while the actual answer may vary for each exhibitor, there’s one thing that remains the …
Experiential = Memorable
Exhibits that are truly memorable to attendees go beyond basic the “who” and “what” of a company. Instead, create an experience that attendees will be talking about for days …
Why is Change so Painful?
It seems last month’s post on Reinventing the Trade Show Floor touched a few nerves. First, there were a handful of unsubscribes from my monthly ezine. Then there were …