Category: Creative Inspiration

When exhibitors hear that they need to create a more engaging exhibit, they often think that means pumping lots of dollars into the design. But that’s not necessarily true. …

This week I got to indulge my inner color junkie by sitting in on a live webinar where the Pantone Color Institute debuted their Color of the Year for …

Whether you’re setting goals for your trade show, brainstorming the “wow” elements of your display, or working on some other aspect of your exhibit marketing strategy, dream big. Even …

There’s no question – video marketing is here to stay. So if you’re not using video to educate and inspire attendees and/or exhibitors, you’re missing out on a powerful …

One key to a successful trade show is a great partnership between show organizers and their exhibitors. When exhibitors feel appreciated and supported – and because of that they …