Category: Creative Inspiration

There’s one characteristic that successful exhibitors have in common: they’re not afraid to use their imagination. Whether coming up with creative exhibit themes and designs, crafting marketing tools that …

I’m a big fan of TED Talks, and you may have seen my previous post with some of my favorite videos for exhibit marketers. This time, I’ve narrowed it …

This week’s ExpoChat was all about sponsorships – what works and what doesn’t. In case you weren’t on the live chat, you can read the tweets archive online. (And …

Let’s face it – far too many sponsorships lack imagination and creativity. But here’s one that was outside the box … or should I say “diamond”? Emirates Airlines thought …

Here’s a lesson for the New Year that applies to both exhibitors and show organizers. Feel free to pass it along!