Weekly Insights: Stand Out, Don’t Blend In
On any given show floor, there’s a sea of predictable-looking exhibits. Sometimes it doesn’t take much to stand out. You’ll learn dozens of tips for how to stand out …
Category: Creative Inspiration
Taking ideas found all around to produce new, ingenious marketing on the trade show floor
Weekly Insights: Is Your Imagination in Focus?
There’s one characteristic that successful exhibitors have in common: they’re not afraid to use their imagination. Whether coming up with creative exhibit themes and designs, crafting marketing tools that …
Weekly Insights: 3 TED Talks to Watch Before Designing Your Next Exhibit
I’m a big fan of TED Talks, and you may have seen my previous post with some of my favorite videos for exhibit marketers. This time, I’ve narrowed it …
What Makes a Great Sponsorship?
This week’s ExpoChat was all about sponsorships – what works and what doesn’t. In case you weren’t on the live chat, you can read the tweets archive online. (And …
Weekly Insights: Using a Sponsorship to Entertain
Let’s face it – far too many sponsorships lack imagination and creativity. But here’s one that was outside the box … or should I say “diamond”? Emirates Airlines thought …