Category: Creative Inspiration

This week’s ExpoChat was all about sponsorships – what works and what doesn’t. In case you weren’t on the live chat, you can read the tweets archive online. (And …

Let’s face it – far too many sponsorships lack imagination and creativity. But here’s one that was outside the box … or should I say “diamond”? Emirates Airlines thought …

Here’s a lesson for the New Year that applies to both exhibitors and show organizers. Feel free to pass it along!

I know, I know … everyone here in the U.S. is tired of hearing about voting. But this time it’s totally fun and you can vote every day for …

As the U.S. dives head-first into Black Friday & beyond, this seems like an appropriate piece of advice to keep in mind.